Just recently BioWare finally gave us a release date for their highly anticipated story-driven MMO Star Wars: The Old Republic. Turns out the game will be released on 20 December is the US and 22 December in Europe.
Now, I believe this is a terrible date to release a game such as this. There’s 2 distinct reasons for this, 1 is personal and the other is more business/marketing related. let’s start with the business aspect here.
I can understand that even a successful developer such as BioWare can’t pass up on the boost that a holiday release can give to a game. Though, releasing a title such as this so close to Christmas seems like a mistake to me. The end of the years is traditionally packed with triple-A games and 2011 is no different. There’s Skyrim, MW3 and the likes. I’m guessing that a lot of RPG fans will still be spending most of their time playing Skyrim, thus it seems like they won’t have a lot of time to invest into an MMO. It might be a good idea to have it close-by for the weeks after Christmas.
Besides, are we even sure that the game is polished enough by 20 December? An MMO is never finished, but it seems to me that they’re pushing hard to make that holiday release, and that might be at the expense of higher quality.
The other reason why I think this is a bad date to release TOR is because I’m a student. Being a student in Belgium means that you’ll have exams in january, which means that I HAVE to study during the Christmas holidays. I’m not sure when the exams are in other countries, but the last thing I need around Christmas is a game that I’m dying to play lying next to my on my desk while I’m trying to study.
Besides my concerns here, I have no doubt that the game will sell incredibly well because of a pretty effective marketing strategy and the high anticipation amongst avid MMO players.
What do you think about the 20 December release date? Good, bad or are you indifferent? Let me know in the comment section!